Customer to Business
It’s really about knowing your customer and showing them you’re listening, caring, adopting, anticipating, Going-the-extra-mile by doing the large-, small-, and in-between things that show you really care. Simply put, it is delivering value at speed and scale while treating customers as individuals.
C2B isn’t the future….It’s what’s happening now. You must transform your business to deliver the best experience possible to win the hearts and minds of you customers – keep them loyal and coming back for more; however, there is still a gap to close. While nearly 9 out of 10 brands of brands are satisfied with their ability to resolve conflicts with customers, only 35% of consumers believe this is true.
So how can you close the gap between how you think you are performing and what consumers are experiencing? We have learned by working on thousands of engagements – including 2000 leading brand name companies - this starts when you put the customer at the center of your business and embrace a C2B strategy. There are three parts to a C2B strategy;
1. Deliver personalized content in context to drive customer engagement.
2. Collaborate and engage with partners and suppliers with speed and flexibility.
3. Deliver secure, intelligent and authentic interactions.
To execute on this strategy, we are set and ready to help. Actually, all of what you need is ready today through IBM Marketing, eCommerce and merchandising, Customer Analytics for customer engagement, Procurement, B2B Integration and Payments.